China Domestic Market
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According to Hong Kong Trader Hong Kong Edition, China online shops also generally offer lower prices than physical stores. For younger shoppers, the main attractions are convenience, bargain prices and a huge selection. An increasing number of online shopping platforms and improvements in distribution services and e-payment security are also contributing to sales.
They are particularly keen on purchasing fashion items, including clothes and fashion accessories partly because of the availability of a large range of designs on the Internet.
In the business-to-consumer (B2C) sales model, an enterprise can set up its own online shop to sell goods directly to consumers or deal with them through a service provider operating a third-party transaction platform. The top four of the mainland’s 30 biggest B2C websites in 2010 were all third-party platforms offering a comprehensive range of merchandise. These top malls are enshrined in the lexicon of mainland online shoppers: tmall.com, 360Buy, Joyo Amazon and dangdang.com.
More details can be browsed here: http://www.hktdc.com/info/mi/a/hkthk/en/1X07MMWA/1/Hong-Kong-Trader-Hong-Kong-Edition/China-S-Online-Youth.htm